| How Beauty Is Made - Dove Campaign - www.campaignforrealbeauty.com | |
Issues with body image seem to be starting at a progressively younger age. Even children as young as 6 are not exempt from these kinds of perception problems. Advertising, along with the incidence of young girls reading fashion magazines, is projected to be a major contributor to the body image issues of pre-adolescents. Even pre-adolescents (including those younger than 12) report that they diet to control their weight (Women's Health Network). Sure, the media does plenty to perpetuate this problem, but certain companies are speaking up and out against the uber-thin and surgically enhanced image of the so-called "typical female."
Leo Burnett in Chicago has created a great campaign touting real beauty. This specific television ad is a great example of how distorted our perception of perfection is. The more your children realize that even the models they are dying to look like are digitally altered, the more they will be accepting of their own . Kudos to Dove for taking a stand and doing some damage control.
You can check out the whole Dove campaign HERE
Other resources that will aid in talking to your child about true body image:
About Face
Adios Barbie
Body Image For Kids
1 comment:
I also recommend the book "Making peace with the Image in the Mirror," by Dr. Stephen Hawks, a professor at Brigham Young University. It talks about accepted yourself for who you are and teaches the principle of intuitive eating.
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